The examples he cites are sometimes hilarious; for instance, an elevated monorail train in Australia requires a full-time attendant to prevent passengers from putting their tokens in the wrong slot. The rest of the book consists of engaging mini-essays on such topics as the use of refrigerator doors as message centers, the "real time" of computers versus psychological time, automotive signaling and cognitive aids in airplane cockpits. Norman likens design to an evolutionary process, but he maintains that most designers, unfortunately, are enamored of technology and lack empathy with the users of their devices. He serves up an eminently sensible smorgasbord of ideas, critiques and design insights. Illustrated. Copyright 1992 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. From Library Journal Some years ago, Norman founded the Department of Cognitive Science at the University of California, San Diego. In a lifetime of global travel and inquisitive analysis of human foibles, he has written various books and articles on the interaction of people and technology. Norman is troubled about "the dehumanizing nature of modern technology." Although he is not anti-machine, Norman is concerned that engineers often market technology with little regard for the consumers who will have to interact with hardware as the product. Writing clearly with humor and arresting insights, Norman analyzes such diverse topics as refrigerators as message centers in the home and pilots who place empty coffee cups over certain switches to avoid cockpit errors. Recommended. Basic Books 020162236X / 9780201622362
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