As one of ten kids in a blue-collar family in Edgewater, New Jersey, Barbara Corcoran didn't have many material advantages. She shared her bedroom with five sisters and shared her socks in a communal sock drawer. Yet she grew up to have plenty of self-confidence, because her mother had an amazing gift for nurturing the unique talents in each of her children. Barbara's mom didn't know much about business, but she understood how the world works, and how to make the most of what you've got. In the early 1970s, Barbara borrowed $1000 from her boyfriend to get her start in real estate. That led to the birth of The Corcoran Group, which today is New York's premier residential real estate brokerage, with over $1 billion in annual revenue. Her amazing rise to the top has become the stuff of legend and inspiration. Barbara - now nicknamed the Queen of New York Real Estate - credits her success to not just to hard work and determination, but to her mom's enormously valuable advice. Not just the standard maternal wisdom, but real gems such as, "If the clubhouse is quiet, they're probably not making spaghetti." In Use What You've Got, Corcoran illustrates her mother's wisdom and insight with twenty-five "how tos" for getting ahead in business. Each lesson is brought to life with real business scenarios, an outrageous childhood adventure story, and tips garnered from Corcoran's years in the most competitive real estate market in the world. Her mother's winning advice includes: "There's always room for one more." "It's your game, make up your own rules." "You've got to bully a bully." With a tell-it-like-it-is attitude, Corcoran offers her keys to success - from dressing the part and overcoming obstacles to the nuts and bolts of hiring, firing, motivating, marketing, and much, much more. Author Biography: Barbara Corcoran is a self-made business baroness. Founder of the Corcoran Group, New York's premier real estate company, Corcoran is one of the most powerful brokers in the nation.

It's hard not to share in Corcoran's delight as the New York City real estate giant tells her uplifting-and particularly American-success story. A product of Small Town, USA, Corcoran brings not only her smarts, but all those years of watching Mom manage a family of 10 kids, when she moves to the big city. Although young Corcoran suffers some set backs-after the stock market crash of 1987, she was forced to sell her home and move into an illegal walk-up with "the biggest cockroach in New York City"-the former D student manages to build her own empire, the Corcoran group, and find her prince as well. Corcoran reads at a leisurely pace, relishing every detail of each reminiscence. Her narrative cuts back and forth between her progress in the Big Apple and her memories of Mom and the kitchen. The intimacy of her telling will have listeners holding their breath through the scary parts and celebrating along with Corcoran as she overcomes each difficulty. Occasionally, the wealth of details and Corcoran's play-acting of the various characters grows tedious, but on the whole, her reading is as generous as her advice. Based on the Portfolio hardcover (Forecasts, Dec. 2, 2002). (June) Copyright 2003 Reed Business Information. Soundview Executive Book Summaries Business Lessons Learned From Mom Barbara Corcoran, the founder and chairman of New York's premier real estate company, the Corcoran Group, has much to say about her road to success. Use What You've Got is an exciting, funny and insightful autobiography that is full of tips and pointers for salespeople, entrepreneurs and business people alike.

Throughout each chapter, Corcoran describes how she rose from a diner waitress who borrowed $1,000 from a boyfriend to build a real estate company, to the owner of an $2 billion industry powerhouse. Her personable attitude and straightforward approach to business help her reveal 24 life lessons that she attributes....

 Portfolio 1-59184-002-3 / 9781591840022
Hardcover As New New York 

Price: 19.11 USD