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FROM MIND TO MARKET: REINVENTING THE RETAIL SUPPLY CHAIN
Blackwell, Roger D.
1997 9609 ABOUT THE BOOK From Mind to Market: Reinventing the Retail Supply Chain FROM THE PUBLISHER In From Mind to Market, Blackwell shows how and why reinventing the retail supply chain can make or break a company's profitability in the new economy. When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders as well. From Mind to Market explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies. As the middle class continues to shrink, retail space remains overbuilt, and consumers are ever more savvy and increasingly pressured by time constraints, it is no wonder that suppliers, manufacturers, wholesalers, retailers, and small business owners nationwide are searching for the way to dominate today's - and tomorrow's - marketplace. The answer lies in mastering the demand chain and in gaining the ability to penetrate the mind of the consumer. In the tradition of the bestselling Built to Last and The Discipline of Market Leaders, From Mind to Market features visionary companies such as Manco, ServiceMaster, The Gap, and JCPenney - companies whose demand-chain leadership is helping them to create the marketplace of the twenty-first century - and illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium. FROM THE CRITICS Publishers Weekly With consumer preferences segmenting into ever-growing niches, the companies that will succeed in the future "will be united by a common ability...to penetrate the mind of the consumer, " contends the author. Blackwell, an Ohio State University marketing professor and business consultant, suggests that the way to do this is to move from merely understanding what people buy to why they buy it. Unfortunately, Blackwell is not specific about how to accomplish this. Although the bulk of his book is case studies of how firms such as Kinko's and Cardinal Health have developed successful marketing strategies, he doesn't offer unifying themes to explain what makes them winners. And some of Blackwell's examples, such as the story of the creation of the Ford Taurus, are dated, and a few companies (e.g., Limited) that are held up as paragons have struggled recently. The most intriguing quote in the book comes in the introduction, where an unidentified Wal-Mart executive says, "We don't sell stuff, we buy stuff for consumers." (Nov.) Booknews Argues that the traditional retail paradigm is out of date and unrealistic, and describes demand-chain management, an approach involving knowing what consumers are looking for and developing those products. Shows how large and small companies can employ visionary leadership strategies, with case studies of real companies illustrating the concept of demand-chain management and its role in revolutionizing retailing. Listed at Twenty Seven Dollars. HarperCollins Publishers 0-88730-833-3 / 9780887308338
Hardcover New New book Jacket New York
Price:
20.08 USD
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