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Buchanan, Carol ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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BEST SMALL BUDGET SELF-PROMOTIONS
Buchanan, Carol
1996 6358 Okay, so your budget's ... "challenged." Good thing you're swimming in creativity! But how far can a whole lot of creativity and not much cash take you? Far. And if you need proof - not to mention a mighty dose of inspiration - here's an inside look at the stand-out promotion work of 39 design studios. You'll see more than 150 low-budget (and no-budget) pieces that made clients stop and take notice, including distinctive identity systems; self-promotions that take an unconventional approach; unforgettable humorous and witty self-promotions; special promotions for holidays and other special occasions; pro bono work that does the designer good, too; and creative collaborations between designers and other professionals - such as photographers, illustrators, copywriters and printers. You'll learn how each of these designers (from big name creatives to bright new talents) came up with a strong concept and turned it into a powerful, low-cost promotion. Plus you'll find costs and quantities of pieces (and how the budget was kept in line) ... as well as lots of ideas for making your high-ingenuity investments pay off. F & W Publications, Incorporated 0-89134-624-4 / 9780891346241
Hardcover As New Condition Cincinnati, Ohio
Price:
24.41 USD
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