Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including: * How to match your restaurant to a profitable market * Drawing up a realistic business plan * How to generate high-profile publicity without spending a dime * The importance of a well-designed kitchen How to hire and keep a qualified professional staff Plus: * Crucial checklists, shopping lists, guidelines, and helpful advice from successful restaurateurs * Restaurant Web sites and a list of essential online resources Author Biography: Elizabeth Lawrence is the co-author of Commonsense Etiquette (with Marjabelle Stewart) and author of The Complete Caterer.

 Penguin Group (USA) 0-452-28279-9 / 9780452282797
Paperback New York 

Price: 23.81 USD