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      Sroge, Maxwell Listings

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      		1 101 TIPS FOR MORE PROFITABLE CATALOGS
      Sroge, Maxwell
      1989 18888  In the high stakes catalog game, profits can soar to breathtaking heights -- but small mistakes in strategy can make them plummet. Direct marketing legend Maxwell Sroge has spent years helping clients make their catalogs more profitable.

      The advice packed into 101 Tips for More Profitable Catalogs starts to pay off on page one. Experienced and novice catalogers alike will benefit from Sroge's cogent, on-the-money recommendations on creative, mailing lists, merchandising, production, advertising, telemarketing, and fulfillment.

       NTC Publishing Group 0-8442-3660-8 / 9780844236605
      Paperback Lincolnwood, Ill. 

      Price: 26.95 USD

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