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Author(s) Hamel, Gary; Prahalad, C. K. Title COMPETING FOR THE FUTURE: BREAKTHROUGH STRATEGIES FOR SEIZING CONTROL OF MARKETS OF TOMORROW Publisher Boston, Massachusetts, U.S.A. Harvard Business School Pr 1994 ISBN Number 0875844162 / 9780875844169 Seller ID 02866267 Hard Cover. Brand New/Brand New. 6-1/2 x 9-1/2". ISBN:0875844162. Business Week: "BEST MANAGEMENT BOOK OF THE YEAR"..This 327 page volume offers a masterful blueprint for what your company must be doing today if it is to occupy the competitive high ground of the future,,,,,,,,,,.Winning in business today is not about being number one--it's about who "gets to the future first," write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves. Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads." They argue that business leaders need to be more than "maintenance engineers," worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious getting their companies in front.
COMPETITION INTERNATIONAL CORPORATE PLANNING BUSINESS ECONOMICS SYSTEMS COMMERCE FINANCES BUDGET RE-ENGINEERING TACTICS METHODOLOGIES 0875844162 FINANCIAL, TAXES, STOCKS, INVESTING, PERSONAL BUSINESS, CORPORATIONS, HOW-TO, REFERENCE SELF-IMPROVEMENT, SELF
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24.50 USD |
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