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Author(s) Moore, Geoffrey A. Title Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers Softcover, HARDCOVER: Hard Cover Book Condition As New Book Jacket Condition Brand New Book Jacket OVERSIZE POSTAGE REQUIRED! Out-Of-Print Approximate Size 6 x 9'' Publisher New York, NY, U.S.A. HarperInformation 1991 ISBN Number 0887305199 / 9780887305191 Seller ID 02870494 PUBLISHED AT $23.00, but 'there's always a sale at Booksr4U" - this book is a must reading for anybody in high tech. As Scott Cook, president of Intuit (in 1991) said: "While other business books speak only with 20/20 hindsight, this one actually applies its techniques to solve the marketing problems facing industry today. Fascinating stuff!".
HIGH TECHNOLOGY INDUSTRIES MARKETING SELLING BUSINESS ECONOMICS GENERAL SALES TECHNICAL MANUFACTURING TRADES
Price =
15.75 USD |
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