|
|
 Author(s): Moore, Geoffrey A.
Title: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Binding:: Hard Cover
Book Condition: As New
Book Jacket Condition: Brand New Book Jacket
EXTRA POSTAGE REQUIRED!: Out-Of-Print
Approximate Size: 6 x 9''
Publisher: New York, NY, U.S.A. HarperInformation 1991
ISBN Number: 0887305199 / 9780887305191
Seller ID: 02870494
PUBLISHED AT $23.00, but 'there's always a sale at Booksr4U" - this book is a must reading for anybody in high tech. As Scott Cook, president of Intuit (in 1991) said: "While other business books speak only with 20/20 hindsight, this one actually applies its techniques to solve the marketing problems facing industry today. Fascinating stuff!".
HIGH TECHNOLOGY INDUSTRIES MARKETING SELLING BUSINESS ECONOMICS GENERAL SALES TECHNICAL MANUFACTURING TRADES
Price =
15.75 USD |
|
Add to Shopping Cart Now (Easily removed if you change your mind!)
Tell A Friend About This Item |
|
|
|
<< Prev 1 2 3 4 5 6 7 8 9 10 Next >> Skip 100 >> |
|
|
|
