ABOUT THE BOOK Effective Communication for Colleges FROM THE PUBLISHER Updated with the most current trends in the workplace this text continues to provide its proven process approach. With updated and enhanced chapters on technology, short reports, interviewing skills, customer communication, visual/graphics presentations and technical communication, the reader can prepare effective workplace correspondence for our expanding technology-driven world. FROM THE CRITICS Booknews New edition of a text that presents a three-step approach for achieving successful communication in today's workplace. The principles and strategies cover how to execute messages for both print and electronic transmission, as well as how to facilitate communication with diverse audiences. In the 11 chapters, Brantley (president, Innovative Training Team) and Miller (business and graphic arts, Milwaukee Area Technical College) discuss the communication cycle; elements of effective messages; the communication-by-objectives approach (planning, composing, and completing a message); electronic technology; good, neutral, persuasive, and bad news messages; job searches, resum<'e>s, and cover letters; applications, interviews, and follow-up; visuals, presentations, and instructions; and reports in the workplace. Spiral binding. Listed at FIFTY NINE DOLLARS!

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